Empowering girls to be #likeagirl

Like A Girl. What does that mean to you? The statement “Like a Girl” could potentially have several different meanings, used in several different contexts, and articulated several different ways, until now. Always’ is taking the next step in empowering women and redefining the meaning of “Like a Girl.” Always’ campaign Like A Girl didn’t debut at the Superbowl, but the engagement during the Superbowl would make you think otherwise.

The campaign is designed to remove negative connotations about the phrase “Like a Girl” and empower women. In the video/commercial they ask several older people (men and women) to do several tasks like a girl; run like a girl, fight like a girl. They then ask several younger girls, below puberty, to do the same tasks …like a girl. Expected or not, the actions were opposite, enforcing the fact that at some point the connotation of doing something “like a girl” changes. This highlights and capitalizes on a larger issue in our society; why is being a girl have a weak connotation.

Women are and can be strong, independent, and powerful humans, and Always’ set out with the campaign #likeagirl to raise awareness and spark change. The company’s target market has always been females between the ages of 12 and 49, but their target audience on this specific campaign really speaks to younger women that are currently being impacted by puberty. Yet, this campaign has reached far beyond their intended and existing target markets. Their campaign started in June 2014 and has continued to utilize Twitter, Facebook, YouTube, and commercials to move the campaign in the forward motion.

Always’ Target Market

Their website has been the main outlet for this campaign as it brings all the platforms and information to one place. Viewers have access to learn about the movement, read/like/share tweets, and watch videos.

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They have been very active on twitter, and I believe this is where the campaign is really being lead at this time. There is a lot of engagement on twitter. The campaign really focuses on empowering women to be like women and be proud of it. Twitter is full of videos and inspirational messages that are being tweeted at Always.


Their Facebook is very prominent in this campaign as well. They are providing access to information about the campaign, staying involved with their customers, and providing empowering video links. They are seeing a lot of engagement with their Facebook posts from likes to shares.

Another platform that Always has used is YouTube. They have the commercial and the original video. There are also other promotional videos for the campaign #likeagirl. These videos are inspiring and demonstrate how #likeagirl is a positive!


Always’ has done a great job of addressing the audience and making them feel a connection to the campaign. They are empowering women across the nation to speak up, stand up, and promote the campaign. They address the audience through the commercial and videos by making it relatable. They present the idea and draw their viewers in, and then present the problem.

It is so simple to engage and become active in the #likeagirl campaign. People are constantly sharing videos or pictures of activities they do #likeagirl. Women and men both are sharing and liking posts. There is an opportunity to engage with the campaign on every platform the campaign is present on. Always’ has truly inspired so many people to take pride in what they do and who they are.

They even took it further than the traditional media, television, and social media they took #likeagirl to the Superbowl. They blew viewers away with their commercial during the campaign and the response was immediate. The engagement went through the roof following the commercial viewing. Several ad meters ranked the #likeagirl campaign as the number 1 commercial during the Superbowl!

I think that Always’ is trying to strengthen and expand their current customer base. I believe that through this campaign they are targeting younger girls and empowering younger girls to believe in and be proud of who they are. There hook is the emotion, they sink the campaign to their products by trying to create young loyal customers through their passion to empower women. I think they are making an impact, and I think their strategy will have a direct impact on sales. While I may not be a young teenager, I’ll think twice while at the store next time.


GE Intelligent Blog takes it to the Next Level

GE’s blog follows the same theme of their products; clean cut, sharp, intriguing, and customer orientated. My first impression of GE’s blog was that it had intriguing features and is community focused content. The blog is easy to navigate in reference to finding their posts or other content. They also have an endless supply of information on the company accessible through their blog site. GE has done a fantastic job of integrating their twitter, podcast, and YouTube videos to the site. With the help of embedded links, they make their other forms of social media easily accessible from their blog page. Interested in GE products? Their blog is the place to go with its great integration of social media and products!

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GE has a variety of products that will appeal to a variety of market segments. Yet recently they have been focusing on the younger consumers as their target market. They have been designing with the millennial generation in mind. This would target females and males between the ages of 25 and 34. From the prices, it appears they are specifically be targeting the middle class, that probably have recently completed their education. They believe they are tapping into a market that hasn’t been focused on yet hoping to lead to a huge opportunity that almost slipped under the rug. They realized that this segment is starting to look for a line of appliances that appeal to not only their taste, but their pocket as well. With the millennia generation starting to purchase their own home, or their home with a significant other, they have created a line to help draw them in.


Their blog definitely portrays aspects that would target their newly identified target market of the millennial generation. They’re clean cut, yet technology driven site really draws in a generation of technology driven customers. They have their blog linked to their twitter, and stay actively involved with their customers. By keeping their content community focused, they are focusing in on their distinguished target market, because the millennial generation in putting more value on community involvement. They also are trying to actively engage this group of individuals by utilizing podcast and YouTube.

GE has focused on having a wide variety of content available on their blog site. They include articles, pictures, YouTube videos, Podcast links, and share content that isn’t their own. This allows them to engage several market segments, and keep their blog interesting so that readers keep coming back.

Frequency? Recently? Is that a concern of yours? If so, GE has you covered! They have been posting a new blog about once a week. The most recent blog post was January 27, and the post before that was completed on January 22. By updating their blog about once a week they have plenty of content to keep their audience segments engaged, while also providing new and useful information. Their blog is predicable, and that allows customers to continuously visit knowing they can find new information and new engagements.

They provide plenty of opportunities to engage with GE outside of just reading their blog. They have a link to subscribe to new articles and monthly news roundups. They provide hash tags and keep their twitter feed updated, and accessible through their blog for immediate and future interaction. There are also plenty of opportunities to read more on some of their topics across the top such as Cloud, High Performance, Industrial Big Data, and Mobility. Their site provides the viewer with a variety of possible follow up actions.

Like their blog post and want to share it? Perfect, just hit the share button above the post! GE makes it so easy for viewers to like the post on Facebook and Google+, Tweet the blog, and share the blog in LinkedIn. They have all the links provided directly above each blog. LinkedIn seems to be the most popular form of social media that the posts are shared in; it is continuously the highest. They also have several tweets on each blog post.

Overall, GE has an outstanding blog that works to draw customers in. They have several forms of content, and different forms of actions depending on the segment of viewer. Their variety of content forms allows them to target several segments successfully. The site provides links that allows access to all forms of social media, including YouTube and Podcast. They keep their content recent and community focused, proving they have their customers at mind!

Looking Into the Presence of Cintas Corporation on Social Media

Cintas Corporation

Cintas Corporation is a highly skilled company that provides a variety of services for businesses all over the world. While Cintas Corporation provides a variety of services and products, is the slogan “The Uniform People” that comes to my mind. Cintas has branded themselves across the nation as “The Uniform People” and “The Service Professionals.” There are many people that have no idea what company you are talking about when you refer to Cintas, yet if you say “The Uniform People” or refer to the trucks, you see that grin run across their face.


Cintas is in the process of changing their marketing brand from “The Uniform People” and “The Service Professionals” because they are so much more than just uniform providers. It is true that their largest division is the Rental Division, which includes uniforms. They have seen great success with their retail-inspired products that provide the consumer with a comfortable, professional, and worry free uniform. Since they are so widely known as “The Uniform People” they have some work on their hands because their current marketing tag lines are so well known. I believe that social media will play a large role in helping re-brand their company because they have evolved into much more than just “The Uniform People.”


When I think about Cintas Corporation and their branding, I think big white truck and of course the tag line below. Their trucks are always white with the red and blue logo. I think about the floor mats and the uniforms, whether that consist of someone putting on a uniform to work on cars, a hospital, or in an office. Yet, when looking at their social media, the branding I am so familiar with isn’t dominate.

Social Media

Cintas Corporation has and uses several forms of social media including LinkedIn, Google+, Twitter, and Facebook. All of their sites are easily accessible for a company, business owner, or user buyer. It seems they are using their social media to create awareness of their products, safety goals/accomplishments, and how they are helping their community. While this is great because Cintas truly values safety of their employees and customers, I think a consistent message and appearance would help create more awareness of the company in general.

Facebook, Twitter, and LinkedIn

For example you can see below that some users may get confused when going from their Twitter or Facebook to LinkedIn. Their LinkedIn has the traditional red, white, and blue logo with the big white truck. Their Twitter and Facebook both lack any evidence of the “big white truck;” something they are known for. Their Twitter and Facebook both use a blue and white logo, and a picture of thread. The thread is completely applicable to their Rental Division, but it is not consistent with their pervious branding. Their pages are easy accessible on all forms of media, but I think it would benefit them to have a consistent logo and appearance on all social media platforms.





In analyzing their Google+ account we can tell that they have decided to focus on other social media platforms. While they still do have a presence, it would be beneficial to at least keep the images consistent. If they are going to have a Google+ account, I don’t believe there would be anything wrong with having more presence incase they find that their target market is accessible through this avenue.


Target Market

So you may be asking whom Cintas Corporation is trying to create awareness to, and this is a great question. Cintas Corporation has more than one target audience, but in general who uses the product the most? Considering the Uniform Division generates the most revenue, and is their largest division, men ages 18 to 40 in the working class are going to be the majority of users. This is important to recognize because they are the ones wearing the clothing, and have an influence on purchasing decisions. While these men ages 18-40 consist of the majority of user buyers, they are not the decision makers. It is important to distinguish between the two because they will want to reach both target markets with different platforms and different messages.

According to Adweek, 36% of users are ages 25-44 on Facebook and 37% on Twitter. This allows us to draw the conclusion that it would make the most sense to attempt reaching the user buyer target market on Facebook and Twitter. In looking at Cintas’ Facebook and Twitter (the majority of the posts are the same) only one post out of the first ten cater to the discussed target market. The majority of their posts focus on the safety, how Cintas cares, and what seems to be more of a “Corporate” market. The one post that does pertain to their target market only has 60 likes and 17 shares, where a picture congratulating the new CFO on his retirement has 257 likes, 7 comments, and 15 shares. It seems that their may be a disconnect in the type of activity on these platforms, if they are trying to reach this specific target market.

Cintas also wants to target the decision makers who are going to be making the final decision in purchasing the products. This target audience is going include a variety of demographics because they could be working with an auto body shop owner, the facility manager at a hospital, or a board of executives at Lilly. The best platform to reach this market seems to be LinkedIn. In a sales/buyer situation the individuals want to ensure a professional encounter to help build trust. Utilizing LinkedIn to reach this target marketing will also allow them to find and connect with decision makers across many different industries.


Overall, Cintas Corporation has a great foundation to build off of. In researching their industry and their social media, you can quickly learn that Cintas values safety, their employees, and their customers. If Cintas tweaked their social media content to better focus on their ideal target market per specific platform, it could render to more awareness and more success. Cintas should also consider using social media to maximize their efforts in awareness of their new slogan.