Gatorade Targeting a Mobile Audience

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Gatorade has done a great job of ensuring their Twitter and Facebook accounts are mobile friendly. Their profile and header images seem optimized for the small screens viewed by mobile users. While the accounts could have originally been designed for laptop or desktop usage, they have been redesigned to adequately serve the mobile market as well.

All images, videos, and links provide the customer with high quality products whether the customer is viewing the information via laptop/desktop or on a mobile device. The links and videos provided all direct the customer to the correct site that is mobile friendly. ThIMG_1475rough the content on their accounts, it is obvious that Gatorade is serving a mobile audience.

Overall Gatorade is paying a great deal of attention to their mobile market. They have ensured that the mobile audience has access to great images, videos, and other information (via links). Gatorade is paying a great deal of attention to their mobile audience to ensure their social media efforts are applicable to their large mobile audience.

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